Tiffany & Co. today debuts its latest campaign with global House ambassador, ROSÉ of BLACKPINK, unveiling her second Tiffany HardWear campaign. Shot by Mario Sorrenti in New York City, the campaign follows up on her first Tiffany HardWear campaign—expanding upon the energy and attitude conveyed there. The intimate yet powerful portraits of ROSÉ showcase the artist wearing the latest diamond-intensive designs from the collection, shot in a deliberately stark, reductionist space.
The Tiffany HardWear collection, released in 2017, is among the brand’s most iconic jewelry collections. The collection’s signature gauge link motif is inspired by a 1971 bracelet from the Tiffany Archive and includes industrial shapes that are a tribute to New York City—the rebellious energy of its streets paired with the elegance and sophistication of Tiffany.
In the campaign, ROSÉ wears new pavé diamond jewelry from Tiffany & Co., including a necklace and bracelet set to launch this July. She also wears pavé diamond styles debuting in November.
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