Merging animation, live-action, and storytelling with a big purpose. SK-II STUDIO, the new film studio division by global prestige skincare brand SK-II, returns with a groundbreaking animated anthology series – the ‘VS’ Series, which aims to inspire every woman that they have the power to CHANGEDESTINY.
Featuring well-known top six (6) Olympic athletes including the world’s most decorated gymnast Simone Biles, world-record swimmer Liu Xiang, two-time Olympic medalist, and table tennis player Ishikawa Kasumi, badminton duo and Olympic gold medalists Ayaka Takahashi and Misaki Matsutomo, surfer Mahina Maeda, and Japan volleyball team Hinotori Nippon. They each explore what it means to take destiny into their own hands, overcoming societal pressures that often dictate how one should look, act and feel to be perfect.
Destiny is not a matter of chance, but a matter of choice.
The ‘VS’ Series films were created in collaboration with world-class content creators from across the world, including award-winning animation studios such as Imaginary Forces, Passion Pictures, Platige Image, and C3, and feature original soundtracks by renowned singer-songwriters John Legend and Lexie Liu.
Watch the trailer now!
Along with the release of the ‘VS’ Series, SK-II is also launching its first-ever virtual city – SK-II CITY – where visitors can binge-watch the ‘VS’ Series in a virtual cineplex and take a backstage tour of the SK-II STUDIO to access exclusive content behind the ‘VS’ Series.
Worth mentioning, SK-II will also be additionally setting up a CHANGEDESTINY fund, contributing $1 for every view garnered on each SK-II STUDIO film in support of women in pursuing their destiny to create positive change as part of its brand purpose this year. For more information, please visit here.
Subscribe to Vase Studio's newsletter to get straight to your inbox with the latest trends and inspiration from brands across the globe.
Comments