Valentino Haute Couture SS21: Code Temporal

Haute Couture is like art for the eyes, and the only rule in couture is that there are no rules.



Creative Director of Valentino, Pierpaolo Piccioli's latest collection entitled, "Code Temporal" surprises with a fresh and contemporary feel that is approachable, and the art-piece strikes a huge contrast against the runway's backdrop, the baroque style Galleria Colonna, Sala Grande, in Rome.



The rituals, the process, and the values of Couture are timeless. They celebrate the human: the mind that conceives and the hand that creates and gives value. Through a work process that sits above time, they produce timeless objects molded on the individual.



The temporal code of this recoded Couture becomes a digital tale in the collaboration with Robert Del Naja: a self-standing, complete document of the long process of the Atelier. The information on the making of, of the collection, the faces of the artisans, the time-lapsed photo shoots of the work in progress on the tailoring dummy, become algorithmic sequences elaborated and set to music by the machine; trained by creative partner Mario Klingemann. The human feeds the mechanic, the manual activates a neural and digital process, in the quest for a new humanism.



Through the synthetic filter of artificial intelligence, the emotional aspect of Couture emerges, with the celebration and enhancement of human quality: a code that regenerates itself endlessly while remaining timeless. For more info, visit here.



#ValentinoHauteCouture #CodeTemporal

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