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Self-Care Beauty Brand Thrives on TikTok Malaysia

Updated: Apr 13, 2023

It's no secret that the world of beauty industry has changed, with TikTok creators. Many self-care beauty brands, like Vase Creation has recently hop onboard with TikTok Shop Malaysia.

TikTok Malaysia on mobile

The year 2020 is the year of TikTok, where the app has made its name in the social media industry. The video-sharing app is now one of the most popular apps in the country, with more than 700 million users across the world. According to Sensor Tower, TikTok was the top downloaded app globally in 2020 crossing 2 billion downloads.


The world has witnessed many trends on TikTok, from cooking to beauty and travel. Malaysia Brands do not want to be left behind and are riding on the viral trend by uploading videos on their products or services as well as creating challenges to engage more people.


Beauty brand tiktok

A playground for Self-Care and Beauty Fanatics

In 2022, TikTok has become the rising social media platform in the beauty industry, educating consumers on the newest trends and helping brands share information to the community. The platform offers countless self-care/beauty trends and tutorials, and a variety of product reviews at a consumer’s fingertips. In Malaysia, one of the personal care and beauty indie brands - Vase Creation, which was founded by a formula chemist professional in 2018, has recently hop onboard with TikTok Shop Malaysia, to offer informative interaction with the customers.


"Out of an index of 143 of the world's top global beauty brands, 15% now have an official TikTok account"

Wendy Lean, founder of Vase Creation said: “Our brand started when we wanted to create natural products with distinctive clean formulation, that is beneficial for the inside and outside of our body, and also for a healthy lifestyle. We wanted to raise the level at which consumers interact with Vase Creation and provide a more informal interaction with them."


Vase Creation on TikTok Shop Malaysia

The Launch of TikTok Shop Malaysia

TikTok Shop has officially entered the Malaysia market, in March 2022. It allows local consumers to shop for a variety of products while also giving local businesses more opportunities to sell through the app.


According to TikTok, the app has over 100 million monthly users in Malaysia and is used by people across all ages. The social media platform said that it is committed to “leveraging its strengths in technology, creativity and entertainment” to bring a “unique experience” for Malaysians.


With the launch of TikTok Shop in Malaysia, the shoppers are eligible to enjoy discounts up to 99%, with free delivery and discount coupons, from 21 March to 2 April 2022.


TikTok Malaysia x Vase Creation

TikTok Creators Affiliate Campaign

Vase Creation is calling on all TikTok creators who are passionate, love beauty, self-care, and actively sharing their creativity. The campaign is going to feature influencers and creators and will give them the chance to earn rewards for their efforts.


Find more details and apply here by submitting the application form. The shortlisted candidates will receive free products and high product incentives.


TikTok Malaysia x Vase Creation

Are you ready to share the products you love with your followers, grow your audience, and monetize your influence? Join Vase Creation x TikTok Brand Ambassador Affiliate Program today!


Visit Vase Creation on TikTok (@VaseCreation) now.

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