LOEWE has tapped seven-piece K-pop group NMIXX as the house’s newest Global Brand Ambassadors—a collaboration that blends their daring energy with the house’s inventive vision for the future. The latest campaign from the group takes a unique twist on looks from the new SS23 Pre-collection, including customizable Face Print dresses and colorful new additions to signature bags and transitional ready-to-wear.
A new collection of print dresses by LOEWE is featured in a campaign starring Lily, Haewon, Sullyoon, Jinni, Bae, Jiwoo, and Kyujin. Each wears a unique version of a dress with her own face printed on it—a playfully meta editorial concept that was envisioned by creative director Jonathan Anderson.
Elsewhere, the brand’s sporty and laidback attitude was showcased through oversized hoodies and streamlined outerwear. Highlights included the Folded Boot in denim; new editions of the Compact Hammock bag, Puffer Goya mini and iconic Puzzle in an array of new colors.
The brand has created a playful TikTok video featuring NMIXX styled in the new SS23 precollection and singing an upbeat chorus of L-O-E-W-E in their signature MIXXPOP style.
About NMIXX
NMIXX is a new girl group formed by JYP Entertainment. The seven-member ensemble, who comprise HAEWON, SULLYOON, JINNI, LILY, JIWOO, and KYUJIN as well as BAE, make up one of Korea’s most innovative acts with their unconventional sound and choreography.
About LOEWE
Since its inception in 1846, LOEWE has been one of the world's leading luxury brands. Creative director Jonathan Anderson has been at the helm since 2013, guiding the brand toward a new direction focused on craft and culture. This can be seen in LOEWE's bold approach to fashion, intellectual yet playful Spanish lifestyle, and unparalleled expertise with leather.