LOEWE is releasing a new collection of bags featuring the house’s iconic Anagram logo patterned within soft canvas jacquard.
Designed by Jonathan Anderson, the ‘Anagram jacquard’ collection sees the LOEWE anagram appear as a pattern and a standalone icon across five of the house’s bag archetypes: the Hammock, Balloon, Cubi, Horseshoe and the new Anagram tote. The collection weaves the icon into a new, canvas fabric using a special double-warp structure to provide the extra definition and a tactile, 3D effect to the unique hues of anthracite and ecru.
Classic yet contemporary, Horseshoes and Anagram totes offer a different approach, presenting the kaleidoscopic emblem as a standalone icon in the center of the bags. Intricately hand-crafted by the artisans of LOEWE’s ateliers in Spain,
the Anagram Jacquard collection is available in the complimentary colorways of ecru with tan calfskin trim, and anthracite against matt black calfskin. Each piece is finished with LOEWE ‘Made in Spain’ branding embossed in gold on the inside of their leather straps, reminding us of its heritage and the history behind it.
The Anagram jacquard collection is available now.