In September 2022, New York’s high jewelry brand Tiffany & Co. dropped the first Lock campaign in the US that the collection received a global unveiling only two months later.
The modernity and spirit of the Tiffany & Co woman are embodied once again by Blackpink member Rosé in her role as the face of the American jeweler's latest campaign for the Tiffany Lock collection. In celebration of this global launch, Rosé demonstrates the versatility of the collection’s diamond Lock bangles, sparkling them with a chic little black dress.
ROSÉ, an icon of modern femininity, continues to embody the Tiffany & Co. woman in the new advertising campaign for Lock. The co-ambassador also poses with a male model to accentuate the collection’s message of inclusivity. Along with male talent featured in the campaign, ROSÉ captures the inclusive spirit of Tiffany’s first all-gender jewelry collection.
Tiffany & Co.'s new collection features a new stylish lock closure that the maison has reinvented. It swivels and clasps in position, marking the perfect blend of functionality and the trademark Tiffany & Co. style. The collection comprises bangles in different variations— yellow, rose, and white gold with or without diamonds.
Tiffany Lock embraces inclusivity. The sleek bangles come in different sizes and are designed for everyone, regardless of gender. The collection's attitude of “No rules. All welcome” is an effortless style statement. The bangles are worn not only as bold and visual statements about personal bonds, but also as an individual's signature piece.
The Tiffany & Co. Rosé collection will be expanded with new collection offerings, as well as multiple colourways debuting throughout the year.
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