Updated: Oct 6, 2022
LOEWE is pleased to announce girl group NMIXX and actress Tang Wei as new Global Ambassadors for the house. The designers selected the two personalities due to their approachability, as well as their relevant images which perfectly match the global brand’s core values.
Creative director Jonathan Anderson stated that he is enthusiastic about LOEWE’s partnership with NMIXX, its first brand ambassador group. He looks forward to the fun, vibrant energy the collaboration will bring.
He also mentioned, "It’s a pleasure to welcome Tang Wei to the LOEWE family. Having worked together for our recent pre-collection campaign with Juergen Teller, I’m really looking forward to continuing this exciting collaboration."
NMIXX is a new girl group formed by JYP Entertainment. The seven-member ensemble, who comprise HAEWON, SULLYOON, JINNI, LILY, JIWOO, and KYUJIN as well as BAE, make up one of Korea’s most innovative acts with their unconventional sound and choreography.
After a highly successful debut in February of this year, NMIXX's first single "Ad Mare" received critical acclaim and set the pace for a new era with equal focus on vocals, dancing, and visuals. The group's second single "Entwurf", released following a seven-month hiatus, showcases their signature "Mixx Pop" sound: a fusion of genres that cuts across jazz, trap, pop, and hip-hop to deliver dreamlike melodies and addictive beats. With NMIXX's dynamic comeback, the group represents fresh energy that aligns with LOEWE's inventive vision for the future.
About Tang Wei
Tang Wei, who was born into a family of artists, graduated from the Central Academy of Drama. After honing her craft for several years, she was recognized with a number of prestigious awards including Best New Actress at the Golden Horse Awards and the Trophée Chopard of the Cannes International Film Festival. More recently, she starred in Park Chan-wook’s 2022 film Decision to Leave, which was nominated for the Palme d’Or and won Best Director at the 75th Cannes International Film Festival.
Tang Wei's style is a reflection of her creative and artistic approach to life: she balances glamorous looks with directional pieces. Her prismatic sense of style connects with LOEWE's shared values: modernity, curiosity about culture, and dedication to craftsmanship.
Since its inception in 1846, LOEWE has been one of the world's leading luxury brands. Creative director Jonathan Anderson has been at the helm since 2013, guiding the brand toward a new direction focused on craft and culture. This can be seen in LOEWE's bold approach to fashion, intellectual yet playful Spanish lifestyle, and unparalleled expertise with leather.